When planning a new blog or evaluating your current blog, measurable goals help you determine if your site is successful. The LexBlog philosophy of blogging skews away from content marketing and toward connection and reputation building. Who you connect with, be it a colleague or client, should be your desired outcome.

Your goals should be specific, measurable, realistic, and time-based.

  • Specific: Avoid fuzzy, unclear words like “Improve my online performance.”
  • Measurable: Numbers and data give you a clear metric for your goals.
  • Realistic: While your goals should motivate you, an unattainable goal can weigh you down when you don’t reach it.
  • Time-based: Give yourself a deadline. Again, this goal should motivate you, not weigh you down.

Your blogging goals should focus on creating meaningful, quality connections. Set goals like these:

  • Publish a post per week for a quarter.
  • Add a comment to someone else’s blog posts twice a month.
  • Speak to two influencers at an upcoming conference.

You should revisit your goals once a quarter or once a year. You should adjust your goals based on your progress. If you are having trouble meeting your goals, don’t be afraid to change them to something you can achieve.

Print:
Email this postTweet this postLike this postShare this post on LinkedIn
Photo of Robin E. Largent Robin E. Largent

Robin Largent has been advising and defending employers for over twenty years, primarily in California state and federal courts.  Robin’s practice focuses on the defense of wage and hour class and representative (PAGA) actions.  Robin’s practice also focuses heavily on compliance and advice…

Robin Largent has been advising and defending employers for over twenty years, primarily in California state and federal courts.  Robin’s practice focuses on the defense of wage and hour class and representative (PAGA) actions.  Robin’s practice also focuses heavily on compliance and advice on best practices to prevent and mitigate the risks of employment litigation.  Robin also regularly defends employers ranging from small, locally owned businesses to large national corporations in single plaintiff employment litigation involving claims for discrimination, harassment, retaliation, breach of contract, and wrongful termination.  Robin has substantial appellate experience and success handling appeals, writ petitions, and amicus briefs in both state and federal courts on issues such as class certification (particularly in the wage and hour arena), manageability and due process concerns associated with class action trials, novel issues of interpretation of wage and hour laws, exempt/non-exempt misclassification issues, meal and rest break compliance, trade secret/unfair competition matters, and the scope of federal court jurisdiction under the Class Action Fairness Act.  Finally, Robin is well-known for her former role as Editor and primary author of the California Labor and Employment Law Blog for close to a decade.